the champion firm

in-depth social audit, market analysis, tiktok recommendatons + video content execution plan.

• led an open and honest brainstorming session to best understand champion’s strengths and challenges when it came to socials

• executed a detailed audit and strategy that champion could use to inform their content pursuits and use as a tool to gauge audience metrics

• priority recommendations: hone the brand voice; prioritize content creation, including incorporating a mascot and investing in tiktok; start a video podcast to use for content generation and brand building