university cancer & blood center

rebrand strategy, industry research, strategy, branded visuals, content calendars, ongoing content creation, & regular campaigns.

• executed an in-depth audit and built a social strategy after UCBC’s first rebrand — and established a grounded and effective strategy for the organization. managed all social channels

• provided creative direction for all marketing materials, including social assets

• managed and led quarterly 360 campaigns for 2.5 years (social, traditional advertising, paid, SEO, etc.)