WUGA FM

social media audit, strategy, branded visuals, paid & organic instagram campaign, 360 campaign management, reporting.

• worked with the creative team to build the ‘LISTEN’ campaign messaging and visual identity; applied this across all marketing, including socials

• after executing an audit, we decided to target gen-z, a non-tradtional audience for NPR. we ultimately landed on a multifaceted approach to Instagram ads, incorporating pleasing aesthetics, dynamic visuals, familiar UGA imagery, and hashtags that would resonate with our young audience and their unique lifestyles

• results of the 3-month instagram campaign:

  • Doubled WUGA’s follower base of 18-24-year-olds

  • Grew WUGA’s follower base by 1,400+ percent

  • Generated over 628,000 total Instagram impressions

  • Met the goal of increasing the number of WUGA app downloads by 25 percent

  • Established an identifiable visual brand on Instagram using a mix of static, animated, and video content